14.4 Putting It Together: Organizational Structure

At the beginning of this module, we talked about the executives of Disney undertaking a large-scale organizational restructuring to adapt to and support their serious and significant entry into the digital media business.

A wall filled with sticky notes. Two people are reaching and moving individual notes.They’ve invested a lot of money into the tools to be competitive with the likes of digital behemoths like Netflix and Hulu. So it makes sense that they want to reorganize a piece of their organizational structure to focus directly on the task of managing that new business.

Organizations review elements like work specialization, span of control, centralization, and the like, and then arrange them to enable productivity. By doing so, organizations can support their strategies, deliver products and services to companies, and make money.


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